招商會展策劃的幾個(gè)注意事項(xiàng)

【好展會網(wǎng)】 招商會展策劃的幾個(gè)注意事項(xiàng) <br> <br>會展業(yè)的發(fā)展，不能照搬，要植根于現(xiàn)實(shí)經(jīng)濟(jì)需要，不斷的創(chuàng)新。在我國，大多是企業(yè)還未將會展作為產(chǎn)品推銷或爭取訂單的最佳場合，會展還沒能成為供需雙方接洽的最佳場合。所以類似德國等西方國家的行業(yè)會展，在我國的成功率并不高。目前，需要針對現(xiàn)實(shí)行情，確定新的會展主題。 <br> <br>　　招商會展是一個(gè)不錯(cuò)的選題。當(dāng)前各地方政府、開發(fā)區(qū)等組織，最迫切的任務(wù)，莫過于通過招商引資短平快的促進(jìn)本地經(jīng)濟(jì)的飛速發(fā)展。無論是在國內(nèi)還是在國外，各種散兵游勇形式組織的招商活動不計(jì)其數(shù)，招商質(zhì)量參差不齊，但每年為此花費(fèi)的資金，據(jù)稱在數(shù)億元以上。這是一個(gè)巨大的市場空間，專業(yè)的有知名度的招商會展，在當(dāng)前中國熱的大潮中，在各地招商引資的大潮中，需要絕地而起。 <br> <br>　　在招商會展中，幾個(gè)注意事項(xiàng)，是關(guān)系會展成敗的關(guān)鍵： <br> <br>　　第一，具有吸引力的主題。要組織大規(guī)模的招商，吸引國內(nèi)的開發(fā)區(qū)批量參加，需要固定的主題，逐漸形成品牌。比如，德國企業(yè)集群招商會，或德國機(jī)械業(yè)中國投資推廣會，形成一個(gè)長期的機(jī)制，連續(xù)幾年辦下去，可以吸引足夠的國內(nèi)人員參加。 <br> <br>　　第二，邀請有吸引力的德方參加。要注重知名度和現(xiàn)實(shí)性的結(jié)合，世界500強(qiáng)之內(nèi)的企業(yè)一定要有，知名的、公眾的政府或協(xié)會組織也要有，增強(qiáng)會展的宣傳效應(yīng)。但更多的與會者，應(yīng)當(dāng)是在德國確實(shí)有投資意向的德國企業(yè)，將企業(yè)所屬行當(dāng)，合作項(xiàng)目名稱等，一一向中國企業(yè)明示。 <br> <br>　　第三，在中國地方政府和開發(fā)區(qū)中的推廣。最終，參會者和贊助方，才是會展的主要收入來源。在好的主題以及德國參會方的前提下，讓地方政府和開發(fā)區(qū)等受益者出錢，才是最主要的。這需要認(rèn)真的策劃。 <br> <br>　　第四，會展形式的多樣性。在會展之前的宣傳，往往是關(guān)鍵，既包括會議之前的主題等宣傳，打造自我的名聲和品牌。也包括對與會雙方的需求，在網(wǎng)上的初步對接，形成網(wǎng)上和會上交互的雙重效果。會展本身，包括展示、推介會、座談等各種形式，加強(qiáng)雙方接觸和成交的幾率。 <br> <br>　　第五，會展的可持續(xù)性。一炮打響，而后虎頭蛇尾，是眾多看似成功的會議的通病。形成會展的品牌，需要持續(xù)不斷的運(yùn)作。需要過硬而有嚴(yán)格的會展流程，需要高素質(zhì)的運(yùn)作隊(duì)伍，需要穩(wěn)定的專家團(tuán)隊(duì)，需要長期的信用。 <br> <br>資訊由煙臺盛世嘉華展覽提供</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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